By Josie Tood – Content Resource from ValidSafe
A trust seal is an image that you can display on your site in order to increase visitor confidence and trust. Also, this will significantly increase your sales or conversion rates. For you to be able to display website verification seals, a third-party organization must verify first that your venture is indeed legally registered, that you have as well as practice privacy protection, and that you follow excellent security practices.
There are actually different types of trust seals. Depending on your site, you might be able to benefit a lot from having all of these seals included on your site.
Types Of Trust Seals
Security Trust Seal – This will indicate that the site has been verified to be secure in some way. Know that there are actually 2 types of security seals – one that will indicate that the site has been scanned for malware and one that will signify that the site makes use of an SSL certificate. Always be reminded that your site having a secure website will involve more than SSL and malware scanning. Visitors may not know all these security seals, but you must know all of these. After all, all the sites on the world will not make any difference if somebody will steal all your clients’ data and trashes your reputation.
Business Trust Seal – This will verify the identity as well as the reputation of your business. The most common business seal is offered by the Better Business Bureau; however, there are similar services that are being offered by companies like ValidSafe that will allow you to capture user feedback as well as efficiently manage your reputation.
Privacy Trust Seal – This is being given by a company that verifies that your business has a good Privacy Policy and that you actually follow it. This will further mean that if you want one of these trust seals, you have to disclose your policies on collection and use of personally identifiable information such as your email address and name, as well as provide your visitors with control on how their information must be used and shared.
Trust seals certainly come in several different flavors, and each has different requirements and cost. How efficient a trust seal is can be affected by a lot of important factors. As a business owner, know that trust seals do less in order to make your site more secure. You really have to take many other measures to make sure that your site will stay secure at all times.
